
More sense, extra madness
Don't be afraid of the word madness. It has nothing to do with insanity, it's the driving force that drives us all from time to time, some more, some less. So let's take the best of Finnish engineering and know-how, the rigid rally English-speaking export delegations and the fiery desire to always invent something new and be the fastest and best nation in the world.
Then let's take the best of the country's quirks, which can be explored by sitting in a nest of fire ants, watching the sun never set and listening to the cheerful sounds of a wife-carrying race from afar. Finish the whole thing off by sitting in a 150-degree Celsius sauna for longer than anyone else in the world will ever do. Let's call the former sanity and the latter madness.
You get a combination that captures the philosophy of our brand. An improvement-seeking mind combined with a boundary-breaking, open-minded mindset. The Tapio Anttila 2016 collection was born out of these birth pains.
"You can sit in the sledge alone, but it takes two to move forward. A designer needs a sparring partner, a critic and sometimes a push. That's my wife, interior architect Arja Anttila, whose main job is to be in charge of the development and marketing of the brand."
Closing the radio, opening the emotion
Not everything can be solved by reason, otherwise we would be sitting on slide rules and lying in parallelogrammes. You have to recognise those moments when you need to mute the rational side and let the emotion flow. But it is equally important to do the process the other way round and pick up the slide rule again.
The end result of the design is no worse for this method. My numerous international awards are testament of this. It has resulted in everyday objects designed to make everyday problems easier. By being durable and timeless, and therefore sustainable. Elegant and beautiful, which is the basic requirement for furniture. And, of course, at a reasonable cost.
The passion behind it all is the desire to create something new and leave a positive mark on Finnish object culture. There is no point in doing the same as others.